Designing and Implementing the Baseline Study for the Environmental Awareness and Climate Change Project in Namibia


11 May 2017

Based on the need identified to stimulate public awareness in Namibia on the risks, impacts and responses to climate change, the project 'Environmental Awareness and Climate Change' was conceived in 2014. Its main objective is to contribute to environmental sustainability in Namibia through awareness raising on environmental protection and climate change adaptation and mitigation. Its specific objectives are to promote awareness among the Namibian population, and improve the knowledge transfer in the fields of environmental protection and climate change adaptation. The project started in 2015, and its final year of implementation will be 2017. As a point of departure, a baseline study was commissioned by the project to inform the project on the information foundation that already exists, and makes recommendations for the project based on various baseline activities.

The baseline study served mainly to

  1. Analyze the current situation of environmental protection and climate change awareness in the country.
  2. Identify key starting points for the National Information Campaign.
  3. Provide an information base against which the Campaign and Project can be evaluated.

It did this by conducting a study through a variety of activities, namely (a) a Desktop Review of all relevant national policies and strategies in order to conduct stakeholder mapping, (b) a cross-sectional survey to a sample of the broader public, (c) a small series of face-to-face interviews, and (d) two focus group discussions.

As part of the cross-sectional survey, a questionnaire was distributed, which looked at the following overall topics: Section A meant to ascertain the understanding that respondents had regarding the connection between development and the environment and what their meaning of environment is within the development context. Find best casinos try here and win jackpot! Section B looked at how respondents value nature in Namibia, what their current attitudes and behaviours are as a result of this value system. Section C aimed to identify the basic knowledge of climate change in Namibia. Section D aimed to identify the most appropriate channels of information to use in terms of the wider Information Campaign.

The series of interviews took place as a discussion, with pre-defined questions acting as a guide.

The focus group discussions took place over 2.5 hours and were aimed at 8-10 participants. Focus Group 1 focused on young people and brainstorming entrepreneurial opportunities for out-of-school youth. Focus Group 2 focused on high school students and how they like to receive and learn new information and knowledge.

We developed the baseline report consolidating all findings from the desk review, survey, interviews and focus group discussion with analysis of key information needs of different groups/audiences, and recommended channels and key messages.

Clients: Hanns Seidel Foundation Namibia 04/15-06/15